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Lois Bender – Gardenspirits NY Branding and Web Design

by Susan | Mar 11, 2013 | Portfolio, web

Gardenspirits NY presents Lois Bender’s Art Gallery Portfolios showing her diverse Collections of “Floral Bouquets” Watercolors, Travel Sketchbook Studies, Waterlilies Large Watercolor series, Resonates Interior Wall decor, Printmaking and Mixed...

How To Meet the Media

by Susan | Mar 1, 2013 | Blog, Branding, event networking, marketing, Smart Business Practices

Last night I attended my first “Meet the Media.” I was so excited to meet the representatives from The Genesis Group (organizer), Huffington Post Live, NBC News and Infusion Soft. There were 49 other entrepreneurs from a wide variety of industries...

Business Meetings: Skype or In-Person?

by Susan | Feb 15, 2013 | Blog, Branding, Design, marketing, Smart Business Practices

Are there different rules for business owners with prospective clients, rather than independents going on interviews? In my early career I can remember traveling into NYC for an interview, or driving within an hour’s distance in my car. But when the digital age...

WordPress No-No’s: Custom Theme Rules for Clients

by Susan | Feb 6, 2013 | Blog, Branding, Design, marketing, Smart Business Practices, Website Design and Development

WordPress is a marvelous CMS platform for both web designers and business owners. However, once a custom theme WordPress site is completed by the designer/developer and passed over to the client and administrator, there need to be a few rules to follow. 1- Remember...

What Brand Disappointment Looks Like

by Susan | Jan 29, 2013 | Blog, Branding, marketing, Smart Business Practices

This morning I headed down to Hoboken for a few errands and walked into the Starbucks on River Street. My first task was finding the bag of coffee beans I wanted amongst the similarly packaged bags. No bags of Sumatra. No bags below in storage and none in the back...

Web Design is Tricky Business – Adding Mobile Device Design

by Susan | Jan 23, 2013 | art, Blog, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development

First, I applaud all the great web designers out there. I know you don’t get enough credit for what you do. Now to get down to why web design (lately) is tricky business. I have been designing web sites for 15 yrs now and each time I begin a new project I need...

Brand Interview: David Leonhardt, The Happy Guy Marketing

by Susan | Jan 19, 2013 | Blog, Brand-Interviews, Branding, marketing

Brand Interview: David Leonhardt, The Happy Guy Marketing How long has your company been in business? Please tell us a bit about your company, its mission, goals… The Happy Guy Marketing has been in business for almost a decade.  Like so many things in my life,...
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