by Susan | Feb 9, 2011 | art, Blog, marketing
Over the last 2 decades my brand identity has changed quite a few times. I played with my icon so many times and it has evolved into the SNDI that I use today. Our business grows and changes just as we do and you shouldn’t be afraid to change it up a bit. You...
by Susan | Feb 6, 2011 | Blog, marketing
Let’s face facts, everybody likes a discount! When we see the word SALE! we lean in or walk toward the sign. In the last few years with the economy struggling and stores downsizing or going out of business, what has helped some stores keep going? Having a sale...
by Susan | Jan 31, 2011 | art, Blog, marketing
It used to be every author’s dream to write a book, submit their manuscript, and have a publisher tell them they’d love to publish it. Today, author’s are just self-publishing and why? They won’t have anyone telling them how to change their...
by Susan | Jan 29, 2011 | Blog, marketing
There is nothing more satisfying than a happy client. Once a company feels they need help to brand their message and they take the leap and hire a professional, they never regret it. It takes an experienced strategist, using both design and clear messaging to bring to...
by Susan | Jan 16, 2011 | Blog, marketing
Today someone asked me “What’s a vanity url?” regarding Facebook. So I thought I should post about this to help everyone confused about what this is. You have your one and only personal profile where you friend others and they friend you. (and make...
by Susan | Jan 8, 2011 | Blog, marketing
This past week it was announced that Starbucks was dropping the typographic part of their logo. Their brand identity has changed four times over the years and what’s fascinating about this change is the fact that they were limited by the types of products they...
by Susan | Jan 8, 2011 | Portfolio, web
After creating the branding identity for these two companies, we continue to establish the brand across social media. Here you see the Welcome pages built in html and javascript for Brilliant and Bankable by Lisa Steadman and Julie Steelman and Webbanovella by Catie...
