Branding YOU Better! – Susan Newman Lerer

It’s that time of year when business owners begin to think about kicking their efforts into high gear, or at least they should. Magazines and newspapers, outside signage and our TVs will be filled with holiday bargains. Each “brand” trying so hard to get YOU to buy what they are selling.

Are you one of these brands, and will YOU be trying to rise above the noise?

Remember this very important fact: People buy with their emotions, with their heart. Your advertising and/or promotion must be exactly right to turn heads, engage and attract the ideal clients. Many business people spend a lot of time talking about what they do and their products and services and sometimes forget to explain why, or how we can be of service.

Now is the time to look over your online and offline presence and check what you are showcasing and saying. Be very clear and address how you can make others’ lives easier and more in tune.

You want to be your authentic self and share not just what you do, but why, and the benefits. It will give others the guidance they need to choose you.

• ← Is Your Website Scaring People Away? Part Five: Why So Serious, Lighten Up!
• The Muse Paradigm →