Is your brand identity working?

Branding is crucial for every business and must be 100% right. There’s a restaurant nearby that has an icon alongside their name which led me to believe they served a particular type of food. Year after year, it never occurred to me to go inside and look at their...

Generating Sales and Tracking Social Media Itself

Each client that comes along has a particular goal. Although you may think “sales” is the goal, not every business needs to work at that. If they have the right business model or product, sales may just happen naturally. A bakery or dry cleaners which may be the only...