by Susan | Nov 16, 2014 | Blog, Brand Visibility, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
I was talking with a client this week, giving her tips on how she can effectively share her posts and pages on Facebook and other social media platforms, and realized this should be a short tutorial post with a few screenshots. The most important tip is to remember...
by Susan | Nov 13, 2014 | Blog, Brand Visibility, Branding, Celebrity Branding, Events, marketing, Social Media
I was watching the news like I do most evenings, and the reporter was talking about the amount of money spent on our recent midterm elections. So much money spent, without a clue of who contributed. In the business world, we depend on advocates who endorse us publicly...
by Susan | Oct 23, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
Business owners need visuals for so many different purposes. Let’s discuss how to pick the right ones, what sizes and resolutions are needed, and how to use them for maximum effect. Whether you are a wedding cake designer or an insurance salesman, you need to take and...
by Susan | Oct 5, 2014 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
At what point does it seem right for a creative agency’s website to stop displaying past projects? Why would they make that choice? I can’t imagine why. As a designer, I love seeing the work of colleagues and cheer for them when they achieve excellence. Lately, I’ve...
by Susan | Sep 26, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media
(…or Goodbye Facebook for Business, Hello LinkedIn and Google+) Let’s face facts. If you are not visible on the web, you don’t exist. I have the added problem of competing for Google’s first page every day with a child psychologist who has my same name. For this...
by Susan | Sep 5, 2014 | Blog, Brand Visibility, Smart Business Practices, Social Media
A scary thing happened yesterday and I have to share it. I received an email from Facebook telling me that someone (in a different location) was trying to log in as me. They didn’t know my password, of course, so they were attempting to set a new password. In...
