by Susan | May 31, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Superhero Brands
When I’m not working for my clients, I work on my passion projects. For the last five years, my passion has been doing what I can to help save frogs and amphibians. It’s one thing that sets me apart from other branding and marketing companies. I post news...
by Susan | May 17, 2014 | art, Art Direction, Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices
This week I went to see “Century” 100 Years of Type in Design at the AIGA Gallery in New York City. There are a wide assortment of printed pieces on display, from custom prints, magazine covers and promotional materials for paper companies, to video...
by Susan | May 8, 2014 | Blog, Brand Visibility, marketing, Smart Business Practices, Social Media
In the last few weeks I have met so many new people, after hosting and attending live events. Many of these creative and small businesses have Facebook pages, but so many of them don’t know how to take their business page out of the “pages” section...
by Susan | Apr 29, 2014 | Blog, Brand Visibility, Jersey City and Hoboken, Smart Business Practices
In the last few weeks, two big companies have disappointed me. One cannot give me what I want, but should, and the other lost my order and delivered it who knows where. I’m a fan of both of these companies or I wouldn’t buy from them, but I wonder if...
by Susan | Mar 27, 2014 | Blog, Brand Visibility, Events, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media
In this fast-paced life with website content, video, podcasts, emails and social media, is everybody just throwing their own content out there, hoping it’s going to stick? When do you listen if you are so busy posting? If we aren’t responding to other...
by Susan | Feb 23, 2014 | Art Direction, Blog, Books, Brand Visibility, Branding, Design, marketing, Social Media, Website Design and Development
Recently in an interview on Blog Talk Radio with Patty Farmer, The Networking CEO, a listener on the line asked this question: “How have things changed over 20 years in what clients need?” I feel this question is so important that it needs an extended...
