Having a Great Brand Is One of the Best Online Marketing Tactics

Does your business’s potential seem to be in a slump? You could always hire more staff, remodel your business or buy new tech. But those tactics are expensive. Just so you know, you aren’t by yourself when it comes to stagnation. Businesses lose their momentum and...

Market Your Business on Linkedin Like a Business Magnate

Building an online business requires hard work and the ability to tap into the minds of your target audience. Knowing how to effectively market yourself and the brand you represent with tools such as LinkedIn is essential to truly experience success online. Using...

Tips for Your Business During the Summer

Summer marks the half-way point of your business year, and a great time to look at what you’ve accomplished so far and where you wish to go before the year’s end. Review your print marketing, business cards, stationary, postcards, and brochures. Read your...

Color Power – A Brand’s Secret Weapon

As marketers we know that business is an art of persuasion. While there are many factors that influence shoppers, it is often the subtle and less obvious visual input that generate the most power for your branding campaign. Science has studied and measured the...

Book publishing with Ingramspark and Createspace

The first book Frogs Are Green published was Frogs, Amphibians and Their Threatened Environment, and we used Createspace. Recently, we published our second book, Rainforest Frogs, and we used Ingramspark, and then realized it needed to be on Createspace also. Both...