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Brand Interview: Dylan Glanzer, Parties by Dylan & Company

by Susan | Jun 18, 2012 | Blog, Brand-Interviews, Branding, Events, marketing, Musicians and Artists, Smart Business Practices, Social Media

Brand Interview: Dylan Glanzer, Parties by Dylan & Company How long has your company been in business? Please tell us a bit about your company, its mission, goals… This is my 20th year in business!  Since I have pretty much spent my entire life on the stage,...

Entrepreneurs Creating by Committee: Is Social Media to Blame?

by Susan | Jun 13, 2012 | Blog, Branding, marketing, Smart Business Practices, Social Media, Website Design and Development

I have been listening for a while on multiple community websites. Some connect women entrepreneurs, some connect social media like-minded folks and others are private groups, but they all seem to have the same thing going on. Messaging, Branding, Design, Social...

Brand Interview: Audrey Pellicano, Health Counselor to Widowed Women

by Susan | Jun 11, 2012 | Blog, Brand-Interviews, Branding

Brand Interview: Audrey Pellicano, R.N., M.S Health Counselor to Widowed Women – WiseWidow.com How long has your company been in business? Please tell us a bit about your company, its mission, goals… I actually have been counseling widows for many years. I...

Brand Interview: Mark Schwartz, High Heeled Art

by Susan | Jun 4, 2012 | art, Blog, Brand-Interviews, Branding, marketing

Brand Interview: Mark Schwartz, High Heeled Art How long has your company been in business? Please tell us a bit about your company, its mission, goals … I started out my career as a shoe designer, working for the legendary Roger Vivier, and also designing for other...

Deceptive Branding by Local Gourmet Food Store

by Susan | May 29, 2012 | Blog, Branding, Branding Wars, marketing, Smart Business Practices

Each week I walk down to Hoboken to shop in some of the stores there. Currently, Jersey City Heights doesn’t have any gourmet or health food stores (that I know of). In Hoboken there are a few, including Basic Foods and until recently, Garden of Eden. (I know,...

Internet Week NY Panel: Brand Recognition vs Killer Content

by Susan | May 19, 2012 | Blog, Branding, Events, marketing, Social Media

This week is “Internet Week NY.” Monday through thursday there was a daily schedule of interviews, panel discussions and keynote speakers. (There are other events currently through the weekend and then Monday is the Webby Awards.) In addition it was all...
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