by Susan | Mar 13, 2013 | Blog, Branding, Design, Events, marketing, Smart Business Practices, Social Media, Website Design and Development
Last night I was watching “Justified,” the TV series with star Timothy Olyphant, like I do most tuesday evenings. Most likely the advertising agency for this program thinks the audience is 99% male and in researching on Mediawiki, I discovered I was right....
by Susan | Mar 12, 2013 | Blog, Books, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development
A funny thing happened today… I was reminded about the way things used to be. Many years ago I was given the task of creating a brand new look to the infamous “Baseball Encyclopedia.” In my mind I wanted to move far away from the old versions that...
by Susan | Feb 15, 2013 | Blog, Branding, Design, marketing, Smart Business Practices
Are there different rules for business owners with prospective clients, rather than independents going on interviews? In my early career I can remember traveling into NYC for an interview, or driving within an hour’s distance in my car. But when the digital age...
by Susan | Feb 6, 2013 | Blog, Branding, Design, marketing, Smart Business Practices, Website Design and Development
WordPress is a marvelous CMS platform for both web designers and business owners. However, once a custom theme WordPress site is completed by the designer/developer and passed over to the client and administrator, there need to be a few rules to follow. 1- Remember...
by Susan | Jan 23, 2013 | art, Blog, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development
First, I applaud all the great web designers out there. I know you don’t get enough credit for what you do. Now to get down to why web design (lately) is tricky business. I have been designing web sites for 15 yrs now and each time I begin a new project I need...
by Susan | Jan 12, 2013 | Blog, Brand-Interviews, Branding, Design, marketing
Brand Interview: Paula Mottshaw Communication & Design How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been a solopreneur for about a year now. Prior to that, I worked for a few different...
