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Book Marketing: What Makes A Great Book Design?

by Susan | May 11, 2013 | Blog, Books, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media

You name the book category, I’ve done it, but when it comes to actually expressing the answer to this question, I couldn’t seem to get the words out right away. I’ve thought long and hard and I am ready to answer it now. They say a picture is worth a...

Brand Interview: Leslie Josel – Order Out of Chaos

by Susan | May 6, 2013 | Blog, Brand-Interviews, Branding, Design, Smart Business Practices

Brand Interview: Leslie Josel – Order Out of Chaos How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been in business since 2004.  When my son was diagnosed in 2004 with ADHD, Executive...

Branding Authors: Checklist for Marketing Beyond the Book Design

by Susan | May 2, 2013 | Blog, Books, Brand Visibility, Branding, Design, marketing, Website Design and Development

Did you just write a book or e-book and it’s headed to an experienced graphic designer for a great cover and interior design? Now start thinking about the big picture. Your branding across the web. If you haven’t given this much thought yet, below is a...

Brand Interview: Carolyn Herfurth, The Biztruth

by Susan | Apr 28, 2013 | Blog, Brand Visibility, Brand-Interviews, Branding, Design, marketing, Smart Business Practices

Brand Interview: Carolyn Herfurth, The Biztruth How long has your company been in business? Please tell us a bit about your company, its mission, goals… The Biztruth was founded in March 2010 to work with service-based entrepreneurs who want to make the most of...

3D Printing: Small Business Marketing Should Embrace New Technology

by Susan | Apr 24, 2013 | Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices

What can I say except I’m so excited about the latest advancements in printing and it is now part of the conversation in promotion and marketing strategies with clients. Everybody was talking about how books would disappear and e-books and apps for the kindle...

Brand Visibility: What Makes YOU Unique and Using Those Terms For SEO

by Susan | Mar 31, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development

Most branding experts agree that the road to broadcasting your brand and creating brand visibility is figuring out exactly what makes you stand out from the crowd. What makes you different. Instead of just classifying yourself as a coach, salesperson, author, or...
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