by Susan | Aug 13, 2013 | art, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
A while back I wrote a post commenting on Starbucks changing their coffee bag packaging to plain white bags, with just a hint of each of the flavor’s graphics. I’m sure there was a steady stream of comments, because they changed the packaging again. This...
by Susan | Jul 26, 2013 | art, Blog, Brand Visibility, Design, event networking, Events
July 25, 2013 – 6 PM Gallery Opening How badly do artists want to be seen? I’m walking crosstown on Houston Street and as I make my way across the street through construction and make the turn onto Norfolk Street I see a crowd of maybe 100 artists and...
by Susan | Jul 16, 2013 | art, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media
Last year I wrote about how social media and network marketing really work when you need it to. To recap: last year Chase was having a giveaway contest for small businesses. Ten lucky winners, once they qualified would win thousands. To qualify you needed to get 250...
by Susan | Jul 5, 2013 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
I entered the location of my photoshoot, Mission Fifty in the Penthouse of the Hoboken Business Center and was pleasantly surprised to see how spacious it was. Assorted private offices and conference rooms of different sizes to choose from. We were shooting in one of...
by Susan | May 29, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Superhero Brands, Website Design and Development
Written by Susan Newman, Branding Designer, Visibility Designer and Web Specialist When someone opens Google and searches for you or your company name, what comes up? If they search for your type of business or industry, or by a keyword or phrase, does YOUR company...
by Susan | May 25, 2013 | art, Blog, Brand-Interviews, Branding, Design, Musicians and Artists
Brand Interview: Kelsey Borlan Lee, The Brand Gal at Kelsey Rae Photography How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been into photography for over 12 years but only started taking it...
