by Susan | Oct 20, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Website Design and Development
Creatives are known for their work but often make the big mistake of thinking the work can speak for them. Believe it when I say, the public really wants to know the “you” hiding behind that creative mask. I visit exhibitions and events all the time, and I...
by Susan | Oct 13, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development
I look at websites all the time. It’s part of my business to design and develop websites so naturally I want to see what others have posted online. I need to see how they have branded themselves to see if their company mission and goals are in sync with how they...
by Susan | Oct 7, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development
You have so much you want to say and you put it up there and hit that all important button, publish. But did you consider the readers on the other end? Bloggers used to be able to capture people’s attention and hold them for 1 minute or more, and now...
by Susan | Oct 3, 2013 | art, Blog, Brand-Interviews, Design, marketing, Musicians and Artists, Social Media
How long has your company been in business? Please tell us a bit about your company, its mission, goals… I just opened my door as Coach Misti in September, 2013 as a Business and Marketing Coach for artists and creative folks. I Empower Awesome. In other words,...
by Susan | Sep 30, 2013 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development
In this first part of a five part series, I want to talk about the imagery, both video and audio on your website. Business owners spend the time and effort to have great headshots taken, (hopefully, as this has to be your online profile presence everywhere), but when...
by Susan | Sep 24, 2013 | art, Art Direction, Blog, Brand Visibility, Branding, Design, green, marketing, Smart Business Practices, Website Design and Development
I just saw an beautiful tv ad that made me want to grab my purse and run off to Bermuda. Bravo to Bermuda tourism and the advertising team that produced it. They were showing color names and translating them into what those names mean to them, pink (sand), blue...
