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Brand Interview: Tim R. Green, Author and President, Referral Institute of Michigan

by Susan | Jan 21, 2012 | Blog, Brand-Interviews

Brand Interview: Tim R. Green, Author and President, Referral Institute of Michigan How long has your company been in business? Please tell us a bit about yourself, your company, its mission, goals… The Referral Institute’s vision is to be the world’s leader...

Social Media Wakeup Call: Content May Be King, But Branding is Queen!

by Susan | Jan 9, 2012 | art, Blog, marketing, Social Media

Okay, I’m going to hit the nail on the head, people! I see social media bloggers, one after another, and yes, content is so very important, but many of them edo not hav a solid “brand” that stands out. So, if they get a ton of hits, I have to wonder...

The Difference Between a Header and a Banner for Advertising Your Business

by Susan | Jan 4, 2012 | Blog, marketing, Social Media

It has come to my attention that many business owners are confused by the lingo… do they need a header or a banner? Some clients ask me for banners and others for a header. Time to clarify. One is for Your Usage and the others are to Advertise Your Business! A...

The Public Shows It’s Power Against A Corporate Giant

by Susan | Dec 31, 2011 | Blog, marketing, Social Media

As we move into 2012 it’s time for corporate America to realize the public has the power! This week we saw Verizon go from wanting to add an extra fee for paying your bill online, to backing down and canceling the idea due to pressure within 24 hrs! The public...

Brand Interview – Gene Jimenez, Artist and Founder, 24 Peaces

by Susan | Dec 26, 2011 | art, Blog, Brand-Interviews

Brand Interview – Gene Jimenez, Artist and Founder, 24 Peaces How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been a graphic designer for close to 20 years. However, I have only been a...

Communicating With Your Mind, Tone of Voice and Body Language

by Susan | Dec 21, 2011 | Blog, marketing, Social Media

You can prepare a pitch all you want but if your body language and tone of voice doesn’t “speak” to your client, they won’t “hear” you. Robyn Hatcher, founder of SpeakEtc, says that how you sound accounts for 38% of your message when you are in front of your listener...
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