Is Your Website Scaring People Away? – Part One, Video and Audio

In this first part of a five part series, I want to talk about the imagery, both video and audio on your website. Business owners spend the time and effort to have great headshots taken, (hopefully, as this has to be your online profile presence everywhere), but when...

Colors Theory That Sparks Emotions and Visualizations

I just saw an beautiful tv ad that made me want to grab my purse and run off to Bermuda. Bravo to Bermuda tourism and the advertising team that produced it. They were showing color names and translating them into what those names mean to them, pink (sand), blue...

Worst Business Marketing Plan Ever

Want to learn how to NOT be the card taped to my wall with a big black arrow pointing at it that says “NO?” I was at a gathering of entrepreneurs and learning so much from the speaker talking. The person sitting next to me, who I had never met before leans...