Brand Interview: Amit Bhaiya, Dotcomweavers
How long has your company been in business? Please tell us a bit about your company, its mission, goals.
Dotcomweavers designs and develops custom web sites, specializing in eCommerce and database driven solutions. Our goal is to become the industry standard for building websites, only delivering solutions that are scalable and robust.
Starting Dotcomweavers as a programming student in his dorm room years ago, Amit felt a need to bridge the gap between quality web solutions and the everyday consumer or Small Medium Businesses (SMB’s). With over 10 years in the Industry, Amit has played an integral part in the success of hundreds of web projects.
His focus is on his customers and by creating a philosophy of “your success is my success” he maintains that every customer is a lifelong partner.
Tell us about your brand.
How did you know what typeface (font) would be right for your company wordmark or logo? If your logo has an illustration, describe why that art was the right thing, animal, place, object, etc…
As a technology company, it is important to understand trends in technology and represent those trends as much as possible. The vibrant colors in our logo represent “new age internet technologies” or what is now called WEB 2.0.
How did you decide on the right color palette to fit your company look and feel?
I wanted to be sure that we represented new age technologies which is found in vibrant colors.
How did you decide which type of designer to work with, or did you design your own identity and web presence?
We designed our identity and web presence.
In what order did you present your company to the world? Did you start with marketing and products, or website, blog and social media?
We started with the website then word of mouth. It eventually led to marketing, blog and social media.
How long after the launch of your company did you start pitching in social media?
3 years after launch.
Did you do research or study any software, take webinars, teleclasses, before approaching any area of your marketing or web presence?
Our business is in building websites, so it’s important that we are in the know but as far as establishing a web presence for ourselves, we are always involved in different programs and seminars that help us stay relevant.
Do you advertise locally in newspapers and/or nationally in magazines? Are they effective?
No advertising in newspapers.
Do you advertise online using Google, Facebook or on other company sites? Are they effective?
Yes, we advertise with Google but have found that the best customers are through organic search and referral.
Which social media site to spend the most time on and how does it help marketing your business?
LinkedIn is geared towards businesses and offers relevant industry news and better business connections. Google Plus – simply because it’s Google and anything Google related is worth your time.
Do you belong to community sharing websites? Which ones and how effective are they in building your audience? What are the best features that help your business?
Facebook and Twitter seem to be the most effective by allowing us to post up to minute information about our products and services.
When you printed your products, packaging, business cards and other print marketing did you choose an online printer or visit a local vendor?
We have used local NJ vendors (in Bergen and Somerset County) mostly for printing postcards, flyers and business cards. For our company T-shirts we went through a referral to a small business in California.
Did you know anything about different types of papers, when you wanted to print your marketing materials?
We are aware of the different types of paper and their advantages while printing various marketing materials. For example we have found 100 lb glossy paper to work best for our try-fold brochures.
Have you ever used “green” technology in printing, using FSC certified papers or recycled paper and if not, how likely are you at trying this on a next project?
We are definitely supportive of “green” initiatives across the board. Whenever there is a need for us to purchase products, we will always consider green products first
Do you speak at events? If so tell us about that.
We speak at NJ Tech Meetup (as a sponsor) and have also introduced our company through local chamber of commerce events: Paramus Chamber of Commerce as well as New Jersey Chamber of Commerce.
What is coming up in the year or two we should watch for?
We are looking to focus our attention on building eCommerce solutions and becoming industry leaders in implementation.
Is there anything you haven’t yet tackled, but will want to do soon?
Building Robust Mobile Solutions.
To learn more about Amit Bhaiya and Dotcomweavers, visit the links below:
- Brand Interview: Maria Murnane, Bestselling Author and Speaker
- Jersey City’s Cultural Affairs, Branding and Tourism