by Susan | May 10, 2011 | Blog, marketing
I have had my own business for 17 years now and as my business expanded across different platforms and media, I have become confused on how to express what I do. I sometimes speak at events, have been on the radio, interviewed in print and online, attended openings...
by Susan | May 4, 2011 | Blog, marketing
Over the past few years I have been building my reach on LinkedIn. It has led to very valuable connections. People who share a common understanding and mission, or those whose capabilities can help me or visa versa. LinkedIn is quite different from Twitter, Facebook,...
by Susan | Apr 30, 2011 | Blog, marketing
I’m telling you right now… I couldn’t be more excited about next week! May 4 and 5, 2011 is my 2nd Savor the Success’s Women Entrepreneurs Rock the World. Not only will I get to meet so many of the Savor The Success sisters across the USA and...
by Susan | Apr 27, 2011 | Blog, marketing
Last week a colleague of mine, Lana Goldenberg sent out an email blast reminding us how important it is to have your “profile” filled out on Google. Not just your company’s profile like I’ve talked about previously on Google Maps and Yahoo...
by Susan | Apr 22, 2011 | Portfolio, web
RB United formed as a non-profit partnership of the RB Community Foundation… “Be prepared, Not Scared” is what they teach in their disaster preparedness classes to residents. I’ve designed their new brand identity and website in collaboration...
by Susan | Apr 10, 2011 | Blog, marketing
Google Analytics Overview For anyone with a website, you’ve got to create a Google analytics account. Once created for that particular “url,” Google will generate a bit of code that gets loaded into your website (within the code of your site, a...
by Susan | Apr 10, 2011 | Blog, marketing
A bit of history before we get into the rebranding of the Newman’s Own packaging. I have been a big fan of the Newman’s Own product line and not because the last name is the same, but because in addition to creating great products, they donate proceeds to...
