by Susan | May 17, 2015 | Art Direction, Blog, Brand Visibility, Branding, CMS, Design, marketing, social marketing, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
Much of your work should come from word of mouth and the new clients that search Google and find you based on the web presence you’ve been building over time. However, sometimes if you want to break into a new product area or you wish to expand your reach globally,...
by Susan | Feb 24, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, social marketing, Social Media
In the supermarket I spot a new brand identity/package design for Stonyfield yogurt, “Oh My Yog!” It looks friendly and appealing, and because the flavor combination sounds yummy (Madagascar Vanilla Bean) and it’s organic, I toss a few in my cart. I open the...
by Susan | Feb 14, 2015 | Blog, Brand Visibility, Branding, Design, marketing, Social Media, Website Design and Development
You’ve put your program online but your traffic and sales are minimal. You’ve got the right SEO title and description, done your tags, and you’re sharing the information across your social networks, but you just aren’t rising above the continuous chatter. What to do...
by Susan | Feb 1, 2015 | Blog, Brand Visibility, event networking, marketing, Smart Business Practices, Social Media
Is the Friend of My Friend, NOT My Friend? Recently, some wacky things happened to me on Facebook, so I thought I’d share them along with a few tips to protect your online profiles. A few weeks ago, a friend I’ve known for years emailed me to say someone asked to...
by Susan | Jan 2, 2015 | Blog, Brand Visibility, Branding, Jersey City and Hoboken, marketing, People I Admire, Smart Business Practices, Social Media
I want to thank Lauri Fortino, children’s book author and library assistant, who writes a blog called Frog On A Blog for nominating Frogs Are Green for the Very Inspiring Blogger Award! Starting 2015 off right! Lauri’s book, The Peddler’s Bed is...
by Susan | Nov 16, 2014 | Blog, Brand Visibility, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
I was talking with a client this week, giving her tips on how she can effectively share her posts and pages on Facebook and other social media platforms, and realized this should be a short tutorial post with a few screenshots. The most important tip is to remember...
