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Is Your Website Scaring People Away? Part Five: Why So Serious, Lighten Up!

by Susan | Oct 28, 2013 | art, Blog, Brand Visibility, Branding, Events, marketing, Musicians and Artists, Smart Business Practices, Social Media, Superhero Brands

I admit it, when it comes to branding and design, I am very serious. I care deeply for my clients and want to guide them on the path to success and watch them fly. But… sometimes I need to remember that we attract more (online especially) when we are...

Is Your Website Scaring People Away? Part Four: Creatives, Ready to Remove the Mask?

by Susan | Oct 20, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Website Design and Development

Creatives are known for their work but often make the big mistake of thinking the work can speak for them. Believe it when I say, the public really wants to know the “you” hiding behind that creative mask. I visit exhibitions and events all the time, and I...

Is Your Website Scaring People Away? Part Three: Broken Links and Bad Code

by Susan | Oct 13, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development

I look at websites all the time. It’s part of my business to design and develop websites so naturally I want to see what others have posted online. I need to see how they have branded themselves to see if their company mission and goals are in sync with how they...

Is Your Website Scaring People Away – Part Two – No Blog Novels

by Susan | Oct 7, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development

You have so much you want to say and you put it up there and hit that all important button, publish. But did you consider the readers on the other end? Bloggers used to be able to capture people’s attention and hold them for 1 minute or more, and now...

Brand Interview: Misti Patrella, Coach Misti, Empowering Awesome

by Susan | Oct 3, 2013 | art, Blog, Brand-Interviews, Design, marketing, Musicians and Artists, Social Media

How long has your company been in business? Please tell us a bit about your company, its mission, goals… I just opened my door as Coach Misti in September, 2013 as a Business and Marketing Coach for artists and creative folks. I Empower Awesome. In other words,...
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