Colors Theory That Sparks Emotions and Visualizations

I just saw an beautiful tv ad that made me want to grab my purse and run off to Bermuda. Bravo to Bermuda tourism and the advertising team that produced it. They were showing color names and translating them into what those names mean to them, pink (sand), blue...

Can a Signature Move Be Considered Branding?

Yesterday I was walking down the street in Jersey City Heights, around the corner from my home and as I am coming up upon a few people sitting outside, a squirrel heads towards me. It stops, moves left, then right. Looks at me, then at them. As I watched this little...

Graphic Designers: What’s Your Style?

What’s your exact design style? Do you know? There are designers whose artwork is immediately recognizable: Milton Glaser, Saul Bass, Chip Kidd, Michael Bierut, James Victore, Herb Lubalin, and Paula Scher. They each have a distinctive design style and a way of...

Jersey City’s Cultural Affairs, Branding and Tourism

Jersey City has a new Mayor, Steven Fulop, and for the most part I’m happy with what he’s doing. Not only did he bring back the street cleaners, but started an initiative to get the youth involved called, “Stop the Drop!” He’s brought on...