by Susan | Feb 24, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, social marketing, Social Media
In the supermarket I spot a new brand identity/package design for Stonyfield yogurt, “Oh My Yog!” It looks friendly and appealing, and because the flavor combination sounds yummy (Madagascar Vanilla Bean) and it’s organic, I toss a few in my cart. I open the...
by Susan | Feb 20, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Celebrity Branding, Design, marketing, Smart Business Practices, Superhero Brands, Website Design and Development
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...
by Susan | Feb 14, 2015 | Blog, Brand Visibility, Branding, Design, marketing, Social Media, Website Design and Development
You’ve put your program online but your traffic and sales are minimal. You’ve got the right SEO title and description, done your tags, and you’re sharing the information across your social networks, but you just aren’t rising above the continuous chatter. What to do...
by Susan | Jan 30, 2015 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, WordPress and Website Development
Each week comes along with a variety of experiences. Businesses that need branding, book design or a website, and each request is different. However, the one thing they all have in common is wanting someone with the right experience, that doesn’t just do the job, but...
by Susan | Jan 28, 2015 | Blog, Brand Visibility, Branding, CMS, Design, Smart Business Practices, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
…or who owns your website and the content within, them or you? This question comes up all the time. Do I start a website at WordPress.com or WordPress.org and what’s the difference? WordPress.com is a free space where you can create an account, start a blog, and...
by Susan | Jan 24, 2015 | Blog, Brand Visibility, Branding, Design, Smart Business Practices, Superhero Brands
When it comes to gaining that all-important “like-trust” factor from the public, is your company or organization on the right track? In a post from 2010, “Should BP change their flowery Logo now?” we discussed how a horrific event can change the public’s perception of...
