by Susan | Jul 5, 2013 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
I entered the location of my photoshoot, Mission Fifty in the Penthouse of the Hoboken Business Center and was pleasantly surprised to see how spacious it was. Assorted private offices and conference rooms of different sizes to choose from. We were shooting in one of...
by Susan | Jun 21, 2013 | Blog, marketing, Smart Business Practices
Today’s Tip: Please name your documents correctly before sending them to someone. The reason I bring this up is because documents are sometimes named something totally bogus like, readXtf5j7.doc. This certainly means nothing to me and when I get a document like...
by Susan | Jun 6, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices
So I just headed over to my local produce market to get some healthy fruit and what do I see? They’ve put up a large display case between the register and the window (yeah so people will see it as they go by…) of assorted bags of chips. What gives? So I...
by Susan | May 29, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Superhero Brands, Website Design and Development
Written by Susan Newman, Branding Designer, Visibility Designer and Web Specialist When someone opens Google and searches for you or your company name, what comes up? If they search for your type of business or industry, or by a keyword or phrase, does YOUR company...
by Susan | May 23, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Website Design and Development
Are you guilty of sending a photo or document to someone else and you named it with some acronym or code only you know? It happened at least twice yesterday with documents sent to me and happens almost everyday. Let me explain. When you have a headshot of yourself,...
by Susan | May 11, 2013 | Blog, Books, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media
You name the book category, I’ve done it, but when it comes to actually expressing the answer to this question, I couldn’t seem to get the words out right away. I’ve thought long and hard and I am ready to answer it now. They say a picture is worth a...
