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Why Listeners and Lurkers are Important to Blogs and Community Sites

by Susan | Apr 23, 2012 | Blog, Branding, marketing, Social Media, Website Design and Development

Did you know that approximately 20% actually comment but 80% are watchers and listeners? Okay so why is this important you’re asking. The reason is because when you comment within a discussion on let’s say a Facebook Timeline post, or a LinkedIn Group or...

When Building Your Website: Good, Fast, or Cheap, Pick Any Two

by Susan | Apr 6, 2012 | art, Blog, Branding, marketing, Social Media, Website Design and Development

In the Broadcast Louder webinar called “Secrets to PPC advertising and Ultimate Marketing Tips” with my guest speaker Louis Tanguay of Circle Marketing, he brought to my attention a phrase I hadn’t actually heard before, “Good, Fast, or Cheap,...

Brand Interview: Elizabeth Crawford and Scott Mikus, Crawford/Mikus

by Susan | Mar 19, 2012 | art, Blog, Brand-Interviews, marketing

Brand Interview: Elizabeth Crawford and Scott Mikus, Crawford/Mikus   How long has your company been in business? Please tell us a bit about your company, its mission, goals…? Crawford/Mikus was established in 1989.  We are a business-to-business creative...

Are You Sick of the Spinning Wheel on Firefox Too?

by Susan | Feb 22, 2012 | Blog, Branding Wars, marketing, Social Media

What’s up with Firefox and why can’t we get a browser to work without issues? or is it us and we need new computers every year? Well, that’s not going to happen so what to do? It all started about a year or so ago when Safari on my Apple computers...

What do the Cake Boss and Snooki have in Common Other Than New Jersey?

by Susan | Feb 19, 2012 | art, Blog, Branding Wars, marketing, Social Media

Yesterday I was walking through Hoboken, NJ doing some weekly shopping and noticed the line outside Carlo’s Bakery (known for the Cake Boss TV show) is still just about as long as it was when he first became known. In the newspapers I learned about Hoboken...

Skimping on Brand Packages Tells Us Something About Your Company

by Susan | Feb 8, 2012 | art, Blog, Branding Wars, marketing

In the last few months I have been thinking quite a bit about the new Starbucks coffee bag packaging designs. When they first changed the designs, I couldn’t find the Sumatra bag and wondered if I was buying the right one. The more I looked at them over the...
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