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Brand Interview: Mark Schwartz, High Heeled Art

by Susan | Jun 4, 2012 | art, Blog, Brand-Interviews, Branding, marketing

Brand Interview: Mark Schwartz, High Heeled Art How long has your company been in business? Please tell us a bit about your company, its mission, goals … I started out my career as a shoe designer, working for the legendary Roger Vivier, and also designing for other...

Deceptive Branding by Local Gourmet Food Store

by Susan | May 29, 2012 | Blog, Branding, Branding Wars, marketing, Smart Business Practices

Each week I walk down to Hoboken to shop in some of the stores there. Currently, Jersey City Heights doesn’t have any gourmet or health food stores (that I know of). In Hoboken there are a few, including Basic Foods and until recently, Garden of Eden. (I know,...

Internet Week NY Panel: Brand Recognition vs Killer Content

by Susan | May 19, 2012 | Blog, Branding, Events, marketing, Social Media

This week is “Internet Week NY.” Monday through thursday there was a daily schedule of interviews, panel discussions and keynote speakers. (There are other events currently through the weekend and then Monday is the Webby Awards.) In addition it was all...

Small Businesses are Missing the BIG Picture: How Social Media Can REALLY Help Them

by Susan | May 9, 2012 | Blog, Branding, marketing, Social Media, Website Design and Development

Social Media is still an area that have so many businesses offline. Why don’t small businesses and creative entrepreneurs realize the unbelievable potential they are missing out on? In my neighborhood of Jersey City Heights and close by Hoboken, New Jersey,...

Brand Interview: Tamar Cerafici, the Barefoot Barrister

by Susan | Apr 30, 2012 | Blog, Brand-Interviews, Branding, marketing, Social Media, Website Design and Development

Brand Interview: Tamar Cerafici, the Barefoot Barrister Listen here for the entire audio interview >> Tamar-interview-040312-audio   How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been...

Lessons Learned from Savor the Success’s Women Entrepreneurs Rock the World 2012

by Susan | Apr 28, 2012 | Blog, Branding, marketing, Smart Business Practices, Social Media

This past tuesday and wednesday I attended Savor the Success’s Women Entrepreneurs Rock the World NYC. A gathering of 100+ women to listen and be inspired by guest speakers. It was a lot to download but I have some great tips I’m going to list here and a...
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