Equis: The Second Time Around

In 2007, when Equis Capital Partners of Hoboken came on as a client, they needed branding and a website. SNDI designed a logo that reflected their business and industry and would stand up over the years. But, website design has changed since that first html version we...

Being Socially Responsible on Social Media

Yes, you have a new program, product or plan, but please don’t pitch to me (or those you know) just because we’re connected. Lately, I have received direct emails, Facebook and LinkedIn pitches for all sorts of products and programs I would never have any interest in....

Creative Patches and Gift Batches

I don’t know about you, but I love ice cream. For the last 6 months or more we have been trying every flavor of Talenti gelato. Not only is this gelato delicious, but, the containers have a screw top lid, perfect for storing candy, coffee, nuts… all sorts of things....

Culture Up, Amenities Down in Jersey City Heights

It’s been just over 10 years since I moved from Hoboken to Jersey City Heights. I have seen some real change in areas, both for the good and unfortunately, not so good. One of the reasons I like living on Central Avenue is it’s a shopping district and usually...

How brands can use social media to better connect with clients

Social Media has really given both customers and businesses better and easier communication avenues. Sometimes, a business wants to announce a new product or offer and only need post it to their fan page or tweet. Below that post will be the comments, favorable or not...