Equis: The Second Time Around

In 2007, when Equis Capital Partners of Hoboken came on as a client, they needed branding and a website. SNDI designed a logo that reflected their business and industry and would stand up over the years. But, website design has changed since that first html version we...

Panepinto Galleries at W Hoboken – Holiday Art Show

Last night Mark Lerer and I attended the opening of “My Favorite Things” curated by MICHELLE DOLL in the PANEPINTO GALLERIES @ THE W HOTEL HOBOKEN. This HOLIDAY (Pop Up Art Show) features small works 12” x 14” and below starting at $250. You can buy it and...

SEO for Photographers and Artists

Today, as I was adding new poster designs to my online portfolio, I was reminded of very important areas where SEO can help creatives draw more traffic. When you are building galleries to showcase your photography or paintings, or you are just adding photos within...

High-Tech and Low: Digitally Drawn versus Traditional Illustration

In the early 90s, as an art director at Macmillan Publishing, one of the book projects on my list was the 1st edition of The Macmillan Visual Dictionary. What made this book stand out at the time were the visually consistent digitally drawn illustrations. When I first...