Being Socially Responsible on Social Media

Yes, you have a new program, product or plan, but please don’t pitch to me (or those you know) just because we’re connected. Lately, I have received direct emails, Facebook and LinkedIn pitches for all sorts of products and programs I would never have any interest in....

Redesigning a custom WordPress theme

A few years back, SNDI designed the branding and website for New York interior designer, Peter Balsam & Associates. We created a tasteful, custom WordPress theme with the intent of showcasing his designs up front. The homepage features side-by-side staggered...

How brands can use social media to better connect with clients

Social Media has really given both customers and businesses better and easier communication avenues. Sometimes, a business wants to announce a new product or offer and only need post it to their fan page or tweet. Below that post will be the comments, favorable or not...

Is your brand identity working?

Branding is crucial for every business and must be 100% right. There’s a restaurant nearby that has an icon alongside their name which led me to believe they served a particular type of food. Year after year, it never occurred to me to go inside and look at their...

Create the Job You Want and Then Be the One Who Does It

LinkedIn, the fastest growing social network, has many benefits if you take advantage of them. You can enhance your LinkedIn profile by adding imagery, video, audio, and you can even blog consistently on their “pulse” section. When used these tools build a very...