Much of your work should come from word of mouth and the new clients that search Google and find you based on the web presence you’ve been building over time. However, sometimes if you want to break into a new product area or you wish to expand your reach globally,...
In the supermarket I spot a new brand identity/package design for Stonyfield yogurt, “Oh My Yog!” It looks friendly and appealing, and because the flavor combination sounds yummy (Madagascar Vanilla Bean) and it’s organic, I toss a few in my cart. I open the...
You’ve put your program online but your traffic and sales are minimal. You’ve got the right SEO title and description, done your tags, and you’re sharing the information across your social networks, but you just aren’t rising above the continuous chatter. What to do...
Is the Friend of My Friend, NOT My Friend? Recently, some wacky things happened to me on Facebook, so I thought I’d share them along with a few tips to protect your online profiles. A few weeks ago, a friend I’ve known for years emailed me to say someone asked to...
I want to thank Lauri Fortino, children’s book author and library assistant, who writes a blog called Frog On A Blog for nominating Frogs Are Green for the Very Inspiring Blogger Award! Starting 2015 off right! Lauri’s book, The Peddler’s Bed is...
