Learning the Why Behind Mad Men’s Characters

I started watching Mad Men, (the advertising agency tv show set in the 60s) last year, occasionally. I bet you’re surprised by that statement. Being that I’m a branding designer, why wouldn’t I have watched from the very beginning? Well, when you do...

#SeeMeTakeover LIVE in Times Square

Walking around Times Square was pretty interesting. I hadn’t been there on a Saturday for a while and as I passed the Naked Cowboy taking photos and signing autographs, and a few superheros who didn’t look much like they do in film, I settled in at my spot...

Crowdfunding: The Real Deal

…or what I learned for the next campaign! Crowdfunding isn’t what you expect it to be. You’ve got an event you want to host, a new product you are bringing to market or a cause you believe in and now you want the public around the world to back you. Here’s the...

Memberships: Networking Right for Your Business

Networking memberships come and go. I have joined and occasionally quit a few. These days, when our time management is so crucial, I thought I would share some thoughts I have about this.  When you’re deciding whether your yearly or monthly membership will be of...

Your Passion is What Sets You Apart

When I’m not working for my clients, I work on my passion projects. For the last five years, my passion has been doing what I can to help save frogs and amphibians. It’s one thing that sets me apart from other branding and marketing companies. I post news...