Branding YOU Better! – Susan Newman Lerer

Everybody wants to be heard, and I know sometimes you may feel like what you’re pushing out there isn’t being seen and especially by your target audience. The best way to analyze this is through studying exactly what is working. In these WordPress tutorial videos, I’ve collected some of the best ways to get this important information by installing great plugins and understanding how they work and what the data is telling you.

How to Import ROI Calculations into WordPress

Video Transcription: Hi. This is Susan from Susan Newman Design. And we’re at Mission 50 in Hoboken learning WordPress tips. Today, we’re going to learn how to import ROI calculations into WordPress. We’re on a website that using WordPress for its content management system. And now we’re going to learn how to import ROI calculations into WordPress. ROI is return on investment. So there’s two different ways that you can measure how well your site and your products are doing. The first you want to install Google Analytics Dashboard for WordPress. This plugin works when you have a Google Analytics account. So you want to make sure that you have a Google Analytics account first. So you install this and you activate it. So then what’s going to happen is it’s going to load this section here where you need to get an access code. You click on this, it sends you to a page that has a long code configuration. You copy that and you put it right in here and you save. And then what happens is on your dashboard it will now load all kinds of different metrics. You can see the traffic, you can see visits by the countries around the world. You can get a traffic overview. You can see the top pages that have been visited and who’s referring those visits and the top search keywords and keyword phrases. So this is very valuable information. So tracking your Google Analytics is very important to know how effective your site is. And this plugin is awesome because it brings it right here into your site and you don’t have to go anywhere else to see the data. Now another way that you can do this is that if we go back to the plugins. You want to install the pay per click and media campaign ROI calculator. And so once you install this and activate it then you can add this widget to your sidebar. So you drag it from over here to the right side and you can select whatever colors you want to compliment your site by just typing the hex codes right in here. So I made the border color black, the background color white and the text color like an orangy red color. And so once you do that and you just save it, and then if we go back to our original site and we scroll down, you’ll see that it put a Campaign ROI Calculator right in here. And then you can put in what your budget is, the cost per click, the conversion rate, and commission per sale. It will calculate everything right here. And that’s how you import ROI calculations into WordPress. I hope that tip was helpful. For more information visit Susan Newman Design. Thank you.

How to Install Google Webmaster for WordPress

Video Transcription: Hi, I’m Susan from Susan Newman Design. And we’re at Mission 50 in Hoboken learning WordPress, basic tips for success. Today, we’re going to learn how to install Google webmaster for WordPress. We’re on a site that’s using WordPress for its content management system and now, we’re going to learn how to install Google webmaster for WordPress. So, I want you to log into your WordPress site and the first thing we’re going to do is go to plugins and under plugins, you’re going to click on add new, you’re going to type in Google webmaster and do a search. And then, you’ll see it comes up verify Google webmaster tools. You click on install. Once you have it installed in your plugins, you’re going to see that Google webmaster tools shows up in your settings and you need to go there and it’s going to ask for a verification code. And so, I’ve already put this in, but if it, it asks, it had a link that said go get it, and then what you do is it sends you to Google and you log into your account. You click that you want to verify this website. It’s going to ask you to log into your hosting company because it needs to know that you actually own the site. And once you have it all verified, then the way you find that code is you click here, go under verification details, click over here verification details and then right here, you just click details and there’s the code. You take that code and you go back to your site in that settings are, you paste it in and you click save changes. And once you do that, you’re site is now verified and has Google webmaster tools in it. So, that’s how you install and setup Google webmaster for WordPress. I hope that tip was helpful. For more information, visit me online at Susan Newman Design. Thank you.

How to Connect a WordPress Banner Tracking to Google Analytics

Video Transcription:Hi, I’m Susan from Susan Newman Design. And we’re at Mission 50 in Hoboken learning WordPress. In this video, we are going to learn how to connect a banner tracking to Google Analytics in WordPress. We’re on a site that’s using WordPress for it’s content management system. And in this video we are going to learn how to connect a WordPress banner tracking to Google Analytics. So lets say that you are getting advertising or you want to put a banner up on your site. And you want to see the exact tracking on that banner. So if we go to this page and we scroll down I’m going to show you how I have added a banner to this page. And so now I want to know how many people are clicking on this banner and the activity. And you know where they go. So if we go to that page what you need to do is add the special onclick event code within the area of the actual link. So you’ll see that normally there would just be a link here that’s going to where you want the person to go when they click on the banner. But now I’ve added this extra code in here. Okay there we go. I zoomed in so that you can see this better. So you are adding this onclick the event within this area of right here of where the link is. And right here where it says branding banner, that’s a special name that I gave to be able to track that banner. So anytime that you would add this special onclick code to track that banner you would change the name over here so that obviously when you are looking at it in Google Analytics you’ll be able to track the event for each banner ad. So once you add this and you save it then what you are going to want to do is you are going to want to go to Google Analytics. Log into your account. And then once you load that website that you are tracking so you’ll scroll down under content, to events. And right here in these pages you’ll be able to track what happens to that banner. And that’s how you connect a WordPress banner tracking to Google Analytics. I hope that tip was helpful. For more information visit me online at Susan Newman Design. Thank you.

How to set up WordPress Sphinx

Video Transcription: Hi, I’m Susan from Susan Newman Design. And we’re at Mission 50 in Hoboken, learning WordPress. In this video we’re going to learn how to set up WordPress Sphinx. Were on a site that’s using WordPress for its content management system and in this video we’re going to learn how to set up Sphinx. When you install WordPress, it comes with a basic search tool. But we’re going to install a new enhanced one. I want you to go to your plugins section, it’s right over here. And we’re going to install and I’m going to zoom in, so you can see it better. WordPress, Sphinx, Search, Plugin. So, once you install that and activate it, next you’re going to go to your widgets. And I’m going to show you now that you have a few different ones here. Sphinx Latest Searches, Sphinx Related and Top Searches and just a general Sphinx search bar. You can take any of these and drag them to the right side. And you see, I’ve just put in the search sidebar. And then, if you look at the site, we zoom out and we go to the Blog section. And you’ll see that I now have an advanced search here. And if you want to put something in, such as book covers, and we do a search. It’ll do a nice search of all the related material. But if you look and you see there’s this little Advanced. You’ll see that it searched in posts, comments tags. And that’s how you set up WordPress Sphinx. I hope that tip was helpful. For more information, visit me online at Susan Newman Design. Thank you.

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