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Brand Interview: Amit Bhaiya, Dotcomweavers

by Susan | Aug 27, 2013 | Blog, Brand-Interviews, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development

How long has your company been in business? Please tell us a bit about your company, its mission, goals. Dotcomweavers designs and develops custom web sites, specializing in eCommerce and database driven solutions. Our goal is to become the industry standard for...

Brand Interview: Maria Murnane, Bestselling Author and Speaker

by Susan | Aug 16, 2013 | art, Blog, Books, Brand-Interviews, Branding, Design, marketing

When did you first start writing and what’s the story behind the stories? I’ve loved to write since I was a teenager (I was an English major in college) and I always thought writing a romantic comedy would be fun, but I guess you could say about eight...

Starbucks Repackages Their Coffee Bags Again

by Susan | Aug 13, 2013 | art, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices

A while back I wrote a post commenting on Starbucks changing their coffee bag packaging to plain white bags, with just a hint of each of the flavor’s graphics. I’m sure there was a steady stream of comments, because they changed the packaging again. This...

Brand Visibility for Artists and Network Marketing Globally

by Susan | Jul 16, 2013 | art, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media

Last year I wrote about how social media and network marketing really work when you need it to. To recap: last year Chase was having a giveaway contest for small businesses. Ten lucky winners, once they qualified would win thousands. To qualify you needed to get 250...

Does Your Photoshoot Need Art Direction?

by Susan | Jul 5, 2013 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices

I entered the location of my photoshoot, Mission Fifty in the Penthouse of the Hoboken Business Center and was pleasantly surprised to see how spacious it was. Assorted private offices and conference rooms of different sizes to choose from. We were shooting in one of...

Brand Disconnect at the Local Produce Market

by Susan | Jun 6, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices

So I just headed over to my local produce market to get some healthy fruit and what do I see? They’ve put up a large display case between the register and the window (yeah so people will see it as they go by…) of assorted bags of chips. What gives? So I...
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