by Susan | Oct 7, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development
You have so much you want to say and you put it up there and hit that all important button, publish. But did you consider the readers on the other end? Bloggers used to be able to capture people’s attention and hold them for 1 minute or more, and now...
by Susan | Sep 30, 2013 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development
In this first part of a five part series, I want to talk about the imagery, both video and audio on your website. Business owners spend the time and effort to have great headshots taken, (hopefully, as this has to be your online profile presence everywhere), but when...
by Susan | Sep 24, 2013 | art, Art Direction, Blog, Brand Visibility, Branding, Design, green, marketing, Smart Business Practices, Website Design and Development
I just saw an beautiful tv ad that made me want to grab my purse and run off to Bermuda. Bravo to Bermuda tourism and the advertising team that produced it. They were showing color names and translating them into what those names mean to them, pink (sand), blue...
by Susan | Sep 7, 2013 | Blog, Brand Visibility, Branding, Celebrity Branding, marketing
Yesterday I was walking down the street in Jersey City Heights, around the corner from my home and as I am coming up upon a few people sitting outside, a squirrel heads towards me. It stops, moves left, then right. Looks at me, then at them. As I watched this little...
by Susan | Sep 2, 2013 | Blog, Brand Visibility, Branding, Design, Smart Business Practices, Website Design and Development
What’s your exact design style? Do you know? There are designers whose artwork is immediately recognizable: Milton Glaser, Saul Bass, Chip Kidd, Michael Bierut, James Victore, Herb Lubalin, and Paula Scher. They each have a distinctive design style and a way of...
by Susan | Aug 28, 2013 | art, Blog, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices, Website Design and Development
Jersey City has a new Mayor, Steven Fulop, and for the most part I’m happy with what he’s doing. Not only did he bring back the street cleaners, but started an initiative to get the youth involved called, “Stop the Drop!” He’s brought on...
