by Susan | Jan 24, 2015 | Blog, Brand Visibility, Branding, Design, Smart Business Practices, Superhero Brands
When it comes to gaining that all-important “like-trust” factor from the public, is your company or organization on the right track? In a post from 2010, “Should BP change their flowery Logo now?” we discussed how a horrific event can change the public’s perception of...
by Susan | Jan 14, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development
On Suzy Brandtastic Radio, I interviewed Mallie Rydzik, author, coach and writer of the blog “The Off-Road Millennial.” During our discussion we talked about the state of business today and how millennials approach gaining work experience. Back in the day...
by Susan | Jan 2, 2015 | Blog, Brand Visibility, Branding, Jersey City and Hoboken, marketing, People I Admire, Smart Business Practices, Social Media
I want to thank Lauri Fortino, children’s book author and library assistant, who writes a blog called Frog On A Blog for nominating Frogs Are Green for the Very Inspiring Blogger Award! Starting 2015 off right! Lauri’s book, The Peddler’s Bed is...
by Susan | Nov 16, 2014 | Blog, Brand Visibility, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
I was talking with a client this week, giving her tips on how she can effectively share her posts and pages on Facebook and other social media platforms, and realized this should be a short tutorial post with a few screenshots. The most important tip is to remember...
by Susan | Oct 23, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
Business owners need visuals for so many different purposes. Let’s discuss how to pick the right ones, what sizes and resolutions are needed, and how to use them for maximum effect. Whether you are a wedding cake designer or an insurance salesman, you need to take and...
by Susan | Oct 5, 2014 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
At what point does it seem right for a creative agency’s website to stop displaying past projects? Why would they make that choice? I can’t imagine why. As a designer, I love seeing the work of colleagues and cheer for them when they achieve excellence. Lately, I’ve...
