by Susan | Sep 26, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media
(…or Goodbye Facebook for Business, Hello LinkedIn and Google+) Let’s face facts. If you are not visible on the web, you don’t exist. I have the added problem of competing for Google’s first page every day with a child psychologist who has my same name. For this...
by Susan | Sep 5, 2014 | Blog, Brand Visibility, Smart Business Practices, Social Media
A scary thing happened yesterday and I have to share it. I received an email from Facebook telling me that someone (in a different location) was trying to log in as me. They didn’t know my password, of course, so they were attempting to set a new password. In...
by Susan | Aug 14, 2014 | Blog, Brand Visibility, Brand-Interviews, Celebrity Branding, event networking, marketing, Smart Business Practices, Social Media
I started watching Mad Men, (the advertising agency tv show set in the 60s) last year, occasionally. I bet you’re surprised by that statement. Being that I’m a branding designer, why wouldn’t I have watched from the very beginning? Well, when you do...
by Susan | Jul 26, 2014 | Blog, Brand Visibility, Branding, Branding Wars, green, Smart Business Practices, Superhero Brands
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...
by Susan | Jul 2, 2014 | Blog, Brand Visibility, Branding, Crowdfunding & Fundraising, event networking, Events, marketing, Smart Business Practices, Social Media, Website Design and Development
…or what I learned for the next campaign! Crowdfunding isn’t what you expect it to be. You’ve got an event you want to host, a new product you are bringing to market or a cause you believe in and now you want the public around the world to back you. Here’s the...
by Susan | Jun 17, 2014 | Blog, Brand Visibility, Branding, event networking, Events, Jersey City and Hoboken, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media
Networking memberships come and go. I have joined and occasionally quit a few. These days, when our time management is so crucial, I thought I would share some thoughts I have about this. When you’re deciding whether your yearly or monthly membership will be of...
