by Susan | May 31, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Superhero Brands
When I’m not working for my clients, I work on my passion projects. For the last five years, my passion has been doing what I can to help save frogs and amphibians. It’s one thing that sets me apart from other branding and marketing companies. I post news...
by Susan | May 17, 2014 | art, Art Direction, Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices
This week I went to see “Century” 100 Years of Type in Design at the AIGA Gallery in New York City. There are a wide assortment of printed pieces on display, from custom prints, magazine covers and promotional materials for paper companies, to video...
by Susan | May 8, 2014 | Blog, Brand Visibility, marketing, Smart Business Practices, Social Media
In the last few weeks I have met so many new people, after hosting and attending live events. Many of these creative and small businesses have Facebook pages, but so many of them don’t know how to take their business page out of the “pages” section...
by Susan | Apr 29, 2014 | Blog, Brand Visibility, Jersey City and Hoboken, Smart Business Practices
In the last few weeks, two big companies have disappointed me. One cannot give me what I want, but should, and the other lost my order and delivered it who knows where. I’m a fan of both of these companies or I wouldn’t buy from them, but I wonder if...
by Susan | Mar 27, 2014 | Blog, Brand Visibility, Events, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media
In this fast-paced life with website content, video, podcasts, emails and social media, is everybody just throwing their own content out there, hoping it’s going to stick? When do you listen if you are so busy posting? If we aren’t responding to other...
by Susan | Feb 14, 2014 | Blog, Brand Visibility, Branding, Smart Business Practices, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
That technology changes often and a business must adapt to the changes is one of the things we all need to keep in mind if we don’t want to be left in the dust. Browsers should be upgraded when new versions become available. As more and more companies build fancier,...
