by Susan | Dec 26, 2016 | Blog, Brand-Interviews, Branding, Design, Smart Business Practices, social marketing, Social Media, Website Design and Development
Many companies see a brand in terms of its tagline, logo or other superficial things, but a true brand is always far more than that. A true brand can be recognized by its far-reaching strategies. A strategic plan is the most important thing in any organization, and...
by Susan | Nov 2, 2016 | Art Direction, Blog, Brand Visibility, Branding, Design, Events, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
There is nothing more exciting than starting a business and watching the buzz and momentum grow. The main objective for your business should be that others know exactly what you do and the services you offer, so if asked it rolls right off their tongue. Also, they...
by Susan | Jun 20, 2016 | Art Direction, Blog, Brand Visibility, Branding, Design, Innovation, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development, WordPress Plugins and Web Technology
You’ve created a PowerPoint (PPT) video for a client and they are using it for in-person meetings. But now they want that same presentation on their website. If you are a writer, you should consult with your web designer/developer for production suggestions. Recently,...
by Susan | May 20, 2016 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, green, Innovation, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
It began with an idea… Instead of asking students in our local schools to create frog art with Frogs Are Green for Earth Day (like most years), I thought they might like to create “tree art” and this could help the Jersey City Parks Coalition spread the word...
by Susan | Mar 29, 2016 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development, WordPress and Website Development
Visit Google.com and enter your company name into the search bar and/or the keywords or keyword phrase to find your type of business. Look at the results. Does your company show up on Google’s 1st page? Most businesses want this and not only to be on the 1st page, but...
by Susan | Jan 17, 2016 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Online Safety, Smart Business Practices, social marketing, Social Media
Yes, you have a new program, product or plan, but please don’t pitch to me (or those you know) just because we’re connected. Lately, I have received direct emails, Facebook and LinkedIn pitches for all sorts of products and programs I would never have any interest in....
