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Your Passion is What Sets You Apart

by Susan | May 31, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Superhero Brands

When I’m not working for my clients, I work on my passion projects. For the last five years, my passion has been doing what I can to help save frogs and amphibians. It’s one thing that sets me apart from other branding and marketing companies. I post news...

Typography and Design

by Susan | May 17, 2014 | art, Art Direction, Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices

This week I went to see “Century” 100 Years of Type in Design at the AIGA Gallery in New York City. There are a wide assortment of printed pieces on display, from custom prints, magazine covers and promotional materials for paper companies, to video...

Joomla Images

by Susan | May 13, 2014 | Blog, CMS, Design, New Web Software and Products, Website Design and Development

I’m working with a new client this year whose website was created using Joomla. A weird thing happened on the website. Last week, I updated one of the background images so it was current, rather than from last year’s event. I logged in through ftp (using...

Set Your Facebook Username

by Susan | May 8, 2014 | Blog, Brand Visibility, marketing, Smart Business Practices, Social Media

In the last few weeks I have met so many new people, after hosting and attending live events. Many of these creative and small businesses have Facebook pages, but so many of them don’t know how to take their business page out of the “pages” section...

When Big Companies Forget Customer Service, and When Small Business Gets It Right

by Susan | Apr 29, 2014 | Blog, Brand Visibility, Jersey City and Hoboken, Smart Business Practices

In the last few weeks, two big companies have disappointed me. One cannot give me what I want, but should, and the other lost my order and delivered it who knows where. I’m a fan of both of these companies or I wouldn’t buy from them, but I wonder if...
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