by Susan | Jul 26, 2014 | Blog, Brand Visibility, Branding, Branding Wars, green, Smart Business Practices, Superhero Brands
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...
by Susan | Jul 6, 2014 | Blog, Books, event networking, Events, Great Business Books, marketing
Profit First. Now there’s an interesting concept for entrepreneurs to adopt. Leave it to Mike Michalowicz to turn our standard business operating system on its ear! Get ready, because your business will never be the same… it’s about to make a profit...
by Susan | Jul 2, 2014 | Blog, Brand Visibility, Branding, Crowdfunding & Fundraising, event networking, Events, marketing, Smart Business Practices, Social Media, Website Design and Development
…or what I learned for the next campaign! Crowdfunding isn’t what you expect it to be. You’ve got an event you want to host, a new product you are bringing to market or a cause you believe in and now you want the public around the world to back you. Here’s the...
by Susan | Jun 25, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing
I’m wondering if students are coming out of college prepared to work in a studio and have what it takes to succeed. When a young designer is given the task of creating a solution while working on-site as either an intern or new employee, do they do as required,...
by Susan | Jun 17, 2014 | Blog, Brand Visibility, Branding, event networking, Events, Jersey City and Hoboken, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media
Networking memberships come and go. I have joined and occasionally quit a few. These days, when our time management is so crucial, I thought I would share some thoughts I have about this. When you’re deciding whether your yearly or monthly membership will be of...
