High-Tech and Low: Digitally Drawn versus Traditional Illustration

In the early 90s, as an art director at Macmillan Publishing, one of the book projects on my list was the 1st edition of The Macmillan Visual Dictionary. What made this book stand out at the time were the visually consistent digitally drawn illustrations. When I first...

Spring Bouquets: Poetry, Prose and Song

On a snowy first night of spring, thirty people gathered at 942 Summit Ave for Pershing Field Garden Friends’ Fundraiser Spring Bouquets – an evening of poetry, prose and song to benefit the gardens at Pershing Field. The warm and inviting venue and tasty treats were...

Web Design Styling

Web design comes in many different forms and there is a size and shape to fit every business and every budget. Whether you need a custom designed look or branding along with a ready made theme, that we customize to that brand, we can build the right look and...

Almost, Maine in Hoboken Opens April 2015

Since 2004, Susan Newman Design Inc has been a part of Hudson Theatre Ensemble (HTE) of Hoboken, NJ. Opening next week is Almost, Maine by John Cariani. This is my eleventh year and 33rd production as the HTE company graphic/web designer. Each year HTE produces three...

What It Takes To Build A Superstar Brand

Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...