by Susan | Sep 2, 2013 | Blog, Brand Visibility, Branding, Design, Smart Business Practices, Website Design and Development
What’s your exact design style? Do you know? There are designers whose artwork is immediately recognizable: Milton Glaser, Saul Bass, Chip Kidd, Michael Bierut, James Victore, Herb Lubalin, and Paula Scher. They each have a distinctive design style and a way of...
by Susan | Aug 28, 2013 | art, Blog, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices, Website Design and Development
Jersey City has a new Mayor, Steven Fulop, and for the most part I’m happy with what he’s doing. Not only did he bring back the street cleaners, but started an initiative to get the youth involved called, “Stop the Drop!” He’s brought on...
by Susan | Aug 13, 2013 | art, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
A while back I wrote a post commenting on Starbucks changing their coffee bag packaging to plain white bags, with just a hint of each of the flavor’s graphics. I’m sure there was a steady stream of comments, because they changed the packaging again. This...
by Susan | Jul 26, 2013 | art, Blog, Brand Visibility, Design, event networking, Events
July 25, 2013 – 6 PM Gallery Opening How badly do artists want to be seen? I’m walking crosstown on Houston Street and as I make my way across the street through construction and make the turn onto Norfolk Street I see a crowd of maybe 100 artists and...
by Susan | Jul 16, 2013 | art, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media
Last year I wrote about how social media and network marketing really work when you need it to. To recap: last year Chase was having a giveaway contest for small businesses. Ten lucky winners, once they qualified would win thousands. To qualify you needed to get 250...
by Susan | Jul 5, 2013 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
I entered the location of my photoshoot, Mission Fifty in the Penthouse of the Hoboken Business Center and was pleasantly surprised to see how spacious it was. Assorted private offices and conference rooms of different sizes to choose from. We were shooting in one of...
