by Susan | Jan 7, 2016 | art, Art Direction, Blog, Branding, Design, Events, Innovation, marketing, Smart Business Practices
I don’t know about you, but I love ice cream. For the last 6 months or more we have been trying every flavor of Talenti gelato. Not only is this gelato delicious, but, the containers have a screw top lid, perfect for storing candy, coffee, nuts… all sorts of things....
by Susan | Nov 15, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing
This week I was reminded about one of the biggest differences between the Mac and the PC… the font libraries. Both platforms have a variety of fonts, but many don’t match each other. I was watching a PowerPoint presentation and the text was outside the parameter of...
by Susan | Nov 6, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, CMS, Design, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
A few years back, SNDI designed the branding and website for New York interior designer, Peter Balsam & Associates. We created a tasteful, custom WordPress theme with the intent of showcasing his designs up front. The homepage features side-by-side staggered...
by Susan | Oct 21, 2015 | art, Art Direction, Blog, Brand Visibility, Design, Events, Jersey City and Hoboken, Musicians and Artists, Smart Business Practices
It’s been just over 10 years since I moved from Hoboken to Jersey City Heights. I have seen some real change in areas, both for the good and unfortunately, not so good. One of the reasons I like living on Central Avenue is it’s a shopping district and usually...
by Susan | Aug 20, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
Social Media has really given both customers and businesses better and easier communication avenues. Sometimes, a business wants to announce a new product or offer and only need post it to their fan page or tweet. Below that post will be the comments, favorable or not...
by Susan | Aug 13, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
Branding is crucial for every business and must be 100% right. There’s a restaurant nearby that has an icon alongside their name which led me to believe they served a particular type of food. Year after year, it never occurred to me to go inside and look at their...
