by Susan | Mar 19, 2015 | Blog, Brand Visibility, Branding, Branding Wars, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing
“Anything you can do, I can do better.” Remember this phase? Whether I look out my windows onto Central Avenue in Jersey City Heights, or watch an old movie on TV, someone is always thinking they’ll open up a duplicate business right across the street from one that...
by Susan | Feb 24, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, social marketing, Social Media
In the supermarket I spot a new brand identity/package design for Stonyfield yogurt, “Oh My Yog!” It looks friendly and appealing, and because the flavor combination sounds yummy (Madagascar Vanilla Bean) and it’s organic, I toss a few in my cart. I open the...
by Susan | Feb 20, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Celebrity Branding, Design, marketing, Smart Business Practices, Superhero Brands, Website Design and Development
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...
by Susan | Feb 18, 2015 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices
Whenever I’m heading to Hoboken or New York City, the transportation to get the mile or two there is limited and unreliable. I can stand at the bus stop where two options are available and wait what seems like forever. New Jersey Transit’s No. 85 bus only runs once an...
by Susan | Feb 14, 2015 | Blog, Brand Visibility, Branding, Design, marketing, Social Media, Website Design and Development
You’ve put your program online but your traffic and sales are minimal. You’ve got the right SEO title and description, done your tags, and you’re sharing the information across your social networks, but you just aren’t rising above the continuous chatter. What to do...
by Susan | Feb 1, 2015 | Blog, Brand Visibility, event networking, marketing, Smart Business Practices, Social Media
Is the Friend of My Friend, NOT My Friend? Recently, some wacky things happened to me on Facebook, so I thought I’d share them along with a few tips to protect your online profiles. A few weeks ago, a friend I’ve known for years emailed me to say someone asked to...
