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Small Business Saturday and Local Pop Up Shops

by Susan | Nov 16, 2013 | art, Blog, Books, Design, Events, marketing, Musicians and Artists, Smart Business Practices

This time of year is especially hard for small business owners. You think you’re already working at a 120% effort, and then as we approach the holiday season, your business either falls flat with inactivity or you have to sell even harder to bring in those end...

Brand Interview: Michael DiFeo, Artist

by Susan | Nov 11, 2013 | art, Blog, Brand Visibility, Brand-Interviews, Design, marketing, Musicians and Artists, Social Media

How long has your company been in business? Please tell us a bit about your company, its mission, it’s goals… I studied photography in college and have been showing for about four years. I mostly shoot abstractions called camera paintings. In a camera painting,...

Is Your Website Scaring People Away? Part Five: Why So Serious, Lighten Up!

by Susan | Oct 28, 2013 | art, Blog, Brand Visibility, Branding, Events, marketing, Musicians and Artists, Smart Business Practices, Social Media, Superhero Brands

I admit it, when it comes to branding and design, I am very serious. I care deeply for my clients and want to guide them on the path to success and watch them fly. But… sometimes I need to remember that we attract more (online especially) when we are...

Brand Interview: Misti Patrella, Coach Misti, Empowering Awesome

by Susan | Oct 3, 2013 | art, Blog, Brand-Interviews, Design, marketing, Musicians and Artists, Social Media

How long has your company been in business? Please tell us a bit about your company, its mission, goals… I just opened my door as Coach Misti in September, 2013 as a Business and Marketing Coach for artists and creative folks. I Empower Awesome. In other words,...

Brand Interview: Kelsey Borlan Lee, The Brand Gal at Kelsey Rae Photography

by Susan | May 25, 2013 | art, Blog, Brand-Interviews, Branding, Design, Musicians and Artists

Brand Interview: Kelsey Borlan Lee, The Brand Gal at Kelsey Rae Photography How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been into photography for over 12 years but only started taking it...

Brand Interview: Rebeca Vallejo, Performance Artist, New York City

by Susan | Nov 10, 2012 | Blog, Brand-Interviews, Branding, marketing, Musicians and Artists

Brand Interview: Rebeca Vallejo, Performance Artist, New York City How long has your company been in business? Please tell us a bit about your company, its mission, goals… I have been a professional singer (EuroLatinJazz) for over 13 years now. My mission as a...
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