Many companies see a brand in terms of its tagline, logo or other superficial things, but a true brand is always far more than that. A true brand can be recognized by its far-reaching strategies. A strategic plan is the most important thing in any organization, and...
Tell us about “For Design.” When did you launch your business and what is your mission? We started For Design (fordesign.io) in April of this year. The whole idea behind it was to make graphic design available to anyone by giving those who don’t have the necessary...
There is nothing more exciting than starting a business and watching the buzz and momentum grow. The main objective for your business should be that others know exactly what you do and the services you offer, so if asked it rolls right off their tongue. Also, they...
A few months back, Jersey City had a fantastic food truck festival. I was so impressed with the design of the food trucks and of course the delectable food, I just had to write about it. Since then I have received quite a few notes, but this story from Bro-Ritos is...
A business owner recently told me he was planning to start selling his product without any branding or graphic design work. I hope he was going to place his business name on a sign, business card or menu! Then, last week I was lunching in the Exchange Place area and...
