This past week I have been thinking a lot about our dependence on others for our own safety. We hear that pilot Andrea Lubitz of Germanwings flight 9525 which crashed into the French Alps, seems to have committed suicide and the murder of the passengers who trusted...
“Anything you can do, I can do better.” Remember this phase? Whether I look out my windows onto Central Avenue in Jersey City Heights, or watch an old movie on TV, someone is always thinking they’ll open up a duplicate business right across the street from one that...
In the supermarket I spot a new brand identity/package design for Stonyfield yogurt, “Oh My Yog!” It looks friendly and appealing, and because the flavor combination sounds yummy (Madagascar Vanilla Bean) and it’s organic, I toss a few in my cart. I open the...
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...
Whenever I’m heading to Hoboken or New York City, the transportation to get the mile or two there is limited and unreliable. I can stand at the bus stop where two options are available and wait what seems like forever. New Jersey Transit’s No. 85 bus only runs once an...
