SEO, PPC, email marketing, social media — all of these can be spectacular sales lead generators … or spectacular flops. It all depends on execution. Many businesses are in for a rude awakening when they embark on a lead generation Internet marketing campaign, when...
I use Google many times a day. I’ll need to look up a word, check my website property analytics; or just post an article or photo. It used to be so much easier to maneuver around Google. So, why did they reprogram so many aspects, adding more complexity to a system...
Many companies see a brand in terms of its tagline, logo or other superficial things, but a true brand is always far more than that. A true brand can be recognized by its far-reaching strategies. A strategic plan is the most important thing in any organization, and...
There is nothing more exciting than starting a business and watching the buzz and momentum grow. The main objective for your business should be that others know exactly what you do and the services you offer, so if asked it rolls right off their tongue. Also, they...
A business owner recently told me he was planning to start selling his product without any branding or graphic design work. I hope he was going to place his business name on a sign, business card or menu! Then, last week I was lunching in the Exchange Place area and...
