Redesigning a custom WordPress theme

A few years back, SNDI designed the branding and website for New York interior designer, Peter Balsam & Associates. We created a tasteful, custom WordPress theme with the intent of showcasing his designs up front. The homepage features side-by-side staggered...

SEO for Photographers and Artists

Today, as I was adding new poster designs to my online portfolio, I was reminded of very important areas where SEO can help creatives draw more traffic. When you are building galleries to showcase your photography or paintings, or you are just adding photos within...

Breaking into a New Creative Market

Much of your work should come from word of mouth and the new clients that search Google and find you based on the web presence you’ve been building over time. However, sometimes if you want to break into a new product area or you wish to expand your reach globally,...

Web Safety and Our Dependence On Others

This past week I have been thinking a lot about our dependence on others for our own safety. We hear that pilot Andrea Lubitz of Germanwings flight 9525 which crashed into the French Alps, seems to have committed suicide and the murder of the passengers who trusted...

The Difference Between WordPress.com and WordPress.org

…or who owns your website and the content within, them or you? This question comes up all the time. Do I start a website at WordPress.com or WordPress.org and what’s the difference? WordPress.com is a free space where you can create an account, start a blog, and...

Facebook and Tips on Sharing Your Blog

I was talking with a client this week, giving her tips on how she can effectively share her posts and pages on Facebook and other social media platforms, and realized this should be a short tutorial post with a few screenshots. The most important tip is to remember...