by Susan | Oct 5, 2014 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
At what point does it seem right for a creative agency’s website to stop displaying past projects? Why would they make that choice? I can’t imagine why. As a designer, I love seeing the work of colleagues and cheer for them when they achieve excellence. Lately, I’ve...
by Susan | Jul 28, 2014 | art, Art Direction, Blog, Brand Visibility, Design, Events, marketing, Musicians and Artists, Social Media
Walking around Times Square was pretty interesting. I hadn’t been there on a Saturday for a while and as I passed the Naked Cowboy taking photos and signing autographs, and a few superheros who didn’t look much like they do in film, I settled in at my spot...
by Susan | Jun 25, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing
I’m wondering if students are coming out of college prepared to work in a studio and have what it takes to succeed. When a young designer is given the task of creating a solution while working on-site as either an intern or new employee, do they do as required,...
by Susan | May 17, 2014 | art, Art Direction, Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices
This week I went to see “Century” 100 Years of Type in Design at the AIGA Gallery in New York City. There are a wide assortment of printed pieces on display, from custom prints, magazine covers and promotional materials for paper companies, to video...
by Susan | Feb 23, 2014 | Art Direction, Blog, Books, Brand Visibility, Branding, Design, marketing, Social Media, Website Design and Development
Recently in an interview on Blog Talk Radio with Patty Farmer, The Networking CEO, a listener on the line asked this question: “How have things changed over 20 years in what clients need?” I feel this question is so important that it needs an extended...
by Susan | Nov 26, 2013 | art, Art Direction, Blog, Brand Visibility, Branding, Jersey City and Hoboken, marketing, Musicians and Artists, Smart Business Practices
It’s very clear to me now. Mayor Steven Fulop doesn’t seem to understand what the department of Cultural Affairs does, nor grasp the true concept of “branding.” In a recent interview on the website River View Observer, “Jersey City’s New...
