by Susan | Mar 28, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, Jersey City and Hoboken, marketing, Website Design and Development
Since 2004, Susan Newman Design Inc has been a part of Hudson Theatre Ensemble (HTE) of Hoboken, NJ. Opening next week is Almost, Maine by John Cariani. This is my eleventh year and 33rd production as the HTE company graphic/web designer. Each year HTE produces three...
by Susan | Feb 24, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, social marketing, Social Media
In the supermarket I spot a new brand identity/package design for Stonyfield yogurt, “Oh My Yog!” It looks friendly and appealing, and because the flavor combination sounds yummy (Madagascar Vanilla Bean) and it’s organic, I toss a few in my cart. I open the...
by Susan | Feb 20, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Celebrity Branding, Design, marketing, Smart Business Practices, Superhero Brands, Website Design and Development
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...
by Susan | Jan 14, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development
On Suzy Brandtastic Radio, I interviewed Mallie Rydzik, author, coach and writer of the blog “The Off-Road Millennial.” During our discussion we talked about the state of business today and how millennials approach gaining work experience. Back in the day...
by Susan | Nov 6, 2014 | art, Art Direction, Blog, Books, Brand-Interviews, Musicians and Artists, Photography and Illustration
How long have you been creating art? Please tell us a bit about yourself, your art, mission and goals. I studied my Masters in Communication Design at Pratt and started doing graphic design for all sorts of companies in 1985. At the same time, I started to publish as...
by Susan | Oct 23, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
Business owners need visuals for so many different purposes. Let’s discuss how to pick the right ones, what sizes and resolutions are needed, and how to use them for maximum effect. Whether you are a wedding cake designer or an insurance salesman, you need to take and...
