Branding YOU Better! – Susan Newman Lerer

Brand Visibility Design – Brand Design + Strategy, WordPress Expertise and Marketing

Equis: The Second Time Around

By Susan March 6, 2016 art, Art Direction, Blog, Brand Visibility, Branding, CMS, Design, Jersey City and Hoboken, marketing, Photography and Illustration, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology No Comments

In 2007, when Equis Capital Partners of Hoboken came on as a client, they needed branding and a website. SNDI designed a logo that reflected their business and industry and…

Panepinto Galleries at W Hoboken – Holiday Art Show

By Susan December 13, 2015 art, Blog, event networking, Events, Jersey City and Hoboken, Musicians and Artists, Photography and Illustration 1 Comment

Last night Mark Lerer and I attended the opening of “My Favorite Things” curated by MICHELLE DOLL in the PANEPINTO GALLERIES @ THE W HOTEL HOBOKEN. This HOLIDAY (Pop Up…

SEO for Photographers and Artists

By Susan May 30, 2015 art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Musicians and Artists, Photography and Illustration, Smart Business Practices, social marketing, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology No Comments

Today, as I was adding new poster designs to my online portfolio, I was reminded of very important areas where SEO can help creatives draw more traffic. When you are…

High-Tech and Low: Digitally Drawn versus Traditional Illustration

By Susan May 5, 2015 art, Art Direction, Blog, Books, Brand Visibility, Design, marketing, Musicians and Artists, Photography and Illustration 6 Comments

In the early 90s, as an art director at Macmillan Publishing, one of the book projects on my list was the 1st edition of The Macmillan Visual Dictionary. What made…

Santiago Cohen, Illustrator, Animator and Graphic Designer – Brand Interview

By Susan November 6, 2014 art, Art Direction, Blog, Books, Brand-Interviews, Musicians and Artists, Photography and Illustration No Comments

How long have you been creating art? Please tell us a bit about yourself, your art, mission and goals. I studied my Masters in Communication Design at Pratt and started…