by Susan | Nov 15, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing
This week I was reminded about one of the biggest differences between the Mac and the PC… the font libraries. Both platforms have a variety of fonts, but many don’t match each other. I was watching a PowerPoint presentation and the text was outside the parameter of...
by Susan | Nov 6, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, CMS, Design, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
A few years back, SNDI designed the branding and website for New York interior designer, Peter Balsam & Associates. We created a tasteful, custom WordPress theme with the intent of showcasing his designs up front. The homepage features side-by-side staggered...
by Susan | Oct 21, 2015 | art, Art Direction, Blog, Brand Visibility, Design, Events, Jersey City and Hoboken, Musicians and Artists, Smart Business Practices
It’s been just over 10 years since I moved from Hoboken to Jersey City Heights. I have seen some real change in areas, both for the good and unfortunately, not so good. One of the reasons I like living on Central Avenue is it’s a shopping district and usually...
by Susan | Jul 27, 2015 | art, Blog, Books, Brand Visibility, Branding, Cartoonists, Design, event networking, Events, marketing, Musicians and Artists
Pete’s Mini Zine Fest is a trade show of home-made comics and graphic novels (or “zines”) held every summer in a charming little bar in Williamsburg, Brooklyn called “Pete’s Candy Store.” Originated and managed by authors and artists...
by Susan | Jul 18, 2015 | art, Blog, Brand Visibility, Branding, Design, event networking, Jersey City and Hoboken, marketing, Musicians and Artists, Smart Business Practices, social marketing, Social Media, Website Design and Development
Each client that comes along has a particular goal. Although you may think “sales” is the goal, not every business needs to work at that. If they have the right business model or product, sales may just happen naturally. A bakery or dry cleaners which may be the only...
by Susan | May 30, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Musicians and Artists, Photography and Illustration, Smart Business Practices, social marketing, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
Today, as I was adding new poster designs to my online portfolio, I was reminded of very important areas where SEO can help creatives draw more traffic. When you are building galleries to showcase your photography or paintings, or you are just adding photos within...
